CareTrainr
Connecting families and patients with their caretakers through a mobile platform. The goals of this early stage venture were to digitize many of the manual processes around in-home care, and to allow caregivers to share essential healthcare information when it matters most.
Leveraging insights from families, professionals, and agency leadership I led the brand and first release of this innovative platform.
Project
MedHealth, SaaS, B2C
Role
Brand, UX Research, UI Design, Design System, Marketing
I designed a modern solution for caregivers and families to improve continuity of in-home care. CareTrainr provides, both, families and professionals with a simple, easy-to-use, and convenient way to communicate and coordinate the highest quality care for the most vulnerable.
Brand
Designed to evoke positive emotions and communicate the app's focus on healthcare services, the CareTrainr logo serves as metaphor for unity in care.
Research
Interviews of end-users and industry professionals, played a critical role in defining the problem statement and informing the design and development of every feature.
This human-centered approach fosters empathy, collaboration, and innovation, ultimately driving adoption and success in the marketplace.
Insight
Feedback from families evolved into journey maps where opportunities were turned into the application’s core features: Profile, Training, Calendar, and Care Notes. I interviews 6 professional caretakers and 4 families to kickstart the design and prototype phase of the project.
Video Guides
From interviews with families and insights gathered from surveying care professionals, I concluded that video guides was the easiest way to provide instructional material.
Videos are far more descriptive than notes and caregivers can update them to reflect the most recent changes in care routine.
This would replace sticky notes and paper guides which would often become outdated — posing a health risk in long-term care.
Care Notes
Care notes are at the core of CareTrainr’s value proposition. This feature is a direct substitute to a traditionally manual task: hourly care notes taken by caregivers as required by agencies. Digitizing this process provides legibility and visibility for families, agencies, and fellow caregivers.
Insight
During testing, caregivers pointed out, not just the importance of care notes, but the ability to highlight a note as important. To accomplish this, a flag was introduces as an attribute of every note. Caregivers can use this visual indicator to separate an important note from the rest.
Usability
Because care notes need to be taken hourly, a visually prominent action button was incorporated in the home screen.
This shortcut received positive feedback from all testers as it allows caregivers to skip three taps when creating a new note.
Privacy & User Management
Caregiver management and their access to patient data was an administrative workflow with importance consequences for patient and family privacy.
I devised a simple workflow for user management, allowing families to activate and deactivate caregiver profiles on the fly.
Insight
Caregiver feedback validated original ideas but also shined a light on potential HIPAA considerations.
Design System
I created a UI kit and documented scaffolding, an 8-pixel grid spacing system, styles, components, and usage guides to align with the front-end framework and libraries chosen for this project.
Using a “kitchen sink” page within the project to test and deploy components and artifacts allowed us to move quickly through features.
A Split Calendar
Severe iterations of a calendar feature resulted in this split calendar approach: a daily routine and an events calendar. Events important but more important to a caregiver is the ability to clearly see aspects of daily care.
This approach also makes it easier for families to manage their loved one’s routine without having to navigate through an entire monthly calendar.
Marketing
Well-crafted materials demonstrate strategic vision, competence, and readiness to scale, crucial for securing capital and fostering partnerships essential for growth.
