Gilberto Parada
UI UX Designer
San Diego, CA, USA

I workshop, design, and maintain visual systems for web-based enterprise applications.

Projects 2014-2016

2016 –

UX & Visual Design, Florida Surplus Lines Service Office’s website serves as an knowledge bank and resource for compliance. It is utilized by thousands of agents and brokers in the second largest surplus lines insurance market in the country.

+ Personas

+ Card sorting

+ Heuristic evaluations

+ AB testing

+ Google Analytics

The work shown is one of a dozen+ iterations during design exploration.

Case Study

2016 –

Mobile UI Design

Mobile dashboard application used as executive reporting tool by the Surplus Line Association of California. Worked closely with project managers, business process analysts, and development teams.

2016 –

Web App UI & Front-end

As one of the largest authorities in the Surplus Lines insurance market, the Surplus Lines Association of California sought out to create a platform for agents to access regulatory filing portals nationwide. Surplus Line Xpress serves as a dashboard for brokers and SLA staff to access electronic filing systems across multiple states, a first in the surplus lines business.

Workshopped through business requirements to inform our concept, wireframes, and user flows. Prototyped and developed components based on the Bootstrap framework.

2016 –


Entrepreneur and commercial real estate developer Christian Perez approached me to create a personal brand. The goal for the brand was to represent the transparent nature of his business dealing while conveying a sense of modernity and professionalism.

Perez Organization, Miami, USA

2016 –

Infographic, Print

The Surplus Lines Association of California wanted to demonstrate their projected technology offerings in 2017 in a way that was eye-catching and a topic of conversion at a stakeholder conference.

The concept for this deliverable was inspired by a Gantt chart, a business tool commonly used to represent projects on a linear timeline. Clocks and circular (Mayan) calendars were the inspiration behind the final shape of the poster.
A modern and minimal approach to typography maintained the visual weight on the timeline.

2017 –


KIKODA Software Solutions is a fast and adaptable technology company made up of seasoned architects and programmers who deliver cutting-edge enterprise software solutions.

2017 –

Promo, Print

Promotional event brand and collateral for Phi Iota Alpha, the oldest professional latino fraternity.

Georgetown University.