OJ Box
OJ Box is a bright-eyed business on a mission to bring additive free, freshly squeezed orange juice to New Yorkers on-the-go.
New York, New York
Through a series of workshops with the OJ Box founding team, I focused on developing personas for target audiences, brand positioning statements, and design direction for brand and product.
A need to stand out in public spaces drove the brand’s bold, yet approachable, typography and bright palette. Vibrant, organic colors create the energy and zest that natural fruits bring to the mind and body.
