My design philosophy is rooted in the belief that technology should feel effortless, human, and quietly powerful.
I like to think of simplicity, not as an esthetic choice, but as the result of discipline—one that demands technical precision, deep empathy, and thoughtful limitation. One that exposes purpose without forcing the hand.
Over the years, I’ve had the privilege of shaping digital experiences at agencies, at in-house at Fortune 100 teams, and mostly recently at startups. Today I particularly enjoy 0:1 builds, design systems, and managing teams.
At my very core, I am a builder, outdoorsman, carpenter, admirer of industrial design. I like my files to militantly organized, my desk clean, and the humidifier set to 60%. I don’t believe in expensive food or fancy stays. If you don't risk the bad meal, you'll never get the magical one – Bourdain.
When I’m not on the computer, I’m on a bike or at the soccer field.
Things worth sharing10 Principles for Good Design, Dieter Rams
