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Over a decade doing what I love––working with talented engineers, entrepreneurs, and makers.
Lead Designer
Own the end-to-end design of complex product features—from research and concepting to polished execution—ensuring a seamless, intuitive experience across the Perchwell platform.
Partner with leadership, PMs, and engineers to define product vision, shape roadmaps, and align design decisions with business goals and user needs.
Build, own, and evolve design system to support scalable, consistent experiences across web and mobile.
Lead brand creative direction across marketing touchpoints, ensuring the Perchwell brand is expressed cohesively—from the platform UI to pitch decks, campaigns, and collateral.
Support and coach designers through critique and collaboration, helping build a thoughtful, high-performing team grounded in curiosity, rigor, and creative excellence.
Founding Designer
Built product design and brand programs for B2B SaaS logistics tech startup to successfully position the product as the “highly intuitive, operations-first” warehouse management solution – web and mobile apps.
Performed six months of on-site UX research, audited 12 direct competitors, 2 ERPs, and dozens of related systems.
Worked directly with 3 customer teams to define pain points, develop user journeys, and uncover disruptive opportunities in the marketplace. Translated insights into product roadmaps for Beta- and production releases.
Identified product feature opportunities, created early business initiatives, and led product development roadmap.
Oversaw the design, development, and release of the first 14 production features across web and mobile platforms to secure the first 5 enterprise customers across three different states.
Principal Product Designer
Software, Agency
Mozym Software Development
3 yrs
Led every aspect of brand and product design for custom software projects, from discovery and ideation to launch for $2 to 33 million-revenue clients with national presence in staffing, oil & gas, logistics, and retail.
Created and implemented design systems that reduced production time, improved design consistency, and accelerated feature development by over 20%.
Designed intuitive experiences for desktop and mobile by conducting research, creating new information architectures, journey maps, wire frames, mock ups, prototypes, user interfaces, and design systems. All while managing junior designers and contractors.
Brand & Product Designer
Led product design and brand development for websites, and digital products for B2C and B2B.
Directed a team of UX researchers and copywriters in development and execution for web and mobile properties.
Managed resources, timelines, and budgets ensuring timely delivery of projects valued between $5,000 and $40,000.
Sr Product Designer
Led UI and UX for 13 administrative, field assessment, reporting, and data management applications for turbomachinery engineers and oil and gas customers such as BP, ExxonMobil, and Pemex.
Conducted quarterly workshops alongside Product Owners across seven international Agile engineering teams to distill requirements into successful user experiences for administrators, technical users, and logistics teams.
Executed on all phases of the design process, from discovery and UX research, to prototyping, to creating dev-ready UI/UX deliverables. Contributed to design systems teams in the redesign of large enterprise apps.
UI & UX Designer
Concepted, wireframed, designed, and supported the development of consumer-facing digital experiences for web and mobile across verticals including finance, lifestyle, higher education, medicine, architecture, and technology.
Collaborated with directors and strategists on web properties for National Funding, Qualcomm, Dexcom, Texas A&M University, and Eagle Creek.
UI & UX Designer, UI Developer
Designed data-driven dashboards, reports, and customer-facing digital experiences for insurance, governmental, and regulatory organizations.
Concepted, wireframes, created journey maps, personas and high fidelity comps for web and mobile solutions.
Prototyped and developed user interfaces using HTML, CSS, Bootstrap and JQuery libraries.
Digital Designer
Global Communities is a non-government organization developing a multitude of social reconstruction programs in Rwanda to bring education, reconciliation, and economic development to vulnerable communities.
Incorporated a new corporate identity and producing materials meant for distribution to local Rwandan communities.
Redesigned web assets, presentation materials, community outreach materials, and stationary.
Lead UI Designer
Researched, prototyped and applied interaction design best practices for a faculty-led research project. Worked closely with Information Studies faculty, instructional designers, and software developers.
Served as lead designer during field research, prototyping, testing, user evaluation, and implementation.
Delivered App Store application used by over 5,000 K-12 students during 1,000+ site visits to wild habitat museum.
Accolades
Scrum.org
2019 / Professional Scrum with User Experience I
Web Marketing Association
2017 / Visual Design, User Experience
Best Medical Equipment Website: Dexcom Healthcare Professional
Web Marketing Association
2017 / Visual Design
Outstanding Website: National Funding
Florida State University — Digitech
2012 / Product Design
Excellence Award for best Software System: Habitat Tracker
Features
Speaker
2021 / UX Speakeasy, San Diego, CA
Studio Free | Reinventing Your Workplace for the 20's | Deck
Publication
2021 / Florida State University, College of Communication & Information Alumni Spotlight
Alumnus Works Remotely While Touring the Country
Education & Certifications
San Diego Portfolio Studio
2017 / Design Thinking by Jessica Moon from Adobe Creative Team, Adobe XD
DesignKit by IDEO.org
2017 / Design Kit: The Course for Human Centered Design
Florida State University
2013 / Information Communication, and Technology, Bachelor of Science
2013 / Hispanic Marketing Communication, Minor