Care Trainr – STARTUPCare management in one place, built around the people who give it
PRODUCT STRATEGY, RESEARCH, BRAND, UI/UX– 2021
introductionPackemWMS
In-home caregiving is one of the most personal forms of work, yet it often runs on the least personal systems. Families rely on sticky notes, phone calls, or text chains to keep track of care, while caregivers juggle their own routines with little guidance or structure. The result is stress, confusion, and cracks in the quality of care.
I set out to design a platform that could bring clarity and consistency to this space. If CareTrainr worked, it wouldn’t just ease daily frustrations—it would prove that a lightweight, mobile-first solution could scale across a fragmented industry.
2021 – 2022 FOUNDING PRODUCT DESIGNERoverviewThe challenge of coordinating care.
Caregiving coordination is more than scheduling; it’s about ensuring trust, visibility, and consistency in daily routines. Yet the systems in place often create more burden than relief.
With CareTrainr, the challenge was to align the needs of caregivers, families, and agencies into a system that could work in the flow of real care. The approach had to simplify routines without stripping away the context and transparency that matter most.
THE ASK“
How might we create a mobile-first platform that simplifies caregiving, builds trust with families, and eases the daily load for caregivers—while creating a solution that can grow into a sustainable business?
problemCaregivers and families had no single place to coordinate care. Notes got lost, updates were inconsistent, and visibility was fragmented across texts, calls, and paper. Without a shared system, families worried about gaps in care, and caregivers carried the weight of making things work on their own.
HYPOTHESISThe initial hypothesis was that if caregivers had a simple way to log tasks and share updates in real time, families would feel more connected and confident about the quality of care.
My personal view was that the experience needed to stay lightweight and mobile-first. Existing tools were manual in nature and designed for agencies rather than the people providing care. Success would come from designing for key moments.
Research To understand the problem deeply, I combined observation, interviews, and testing.
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Examined paper notes, task logs, and informal communication methods to see where routines broke down and time was lost.
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Learned that lack of transparency created stress and a trust gap between families and caregivers.
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Found that most were agency-first, desktop-heavy, and poorly suited for real caregiving routines.
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Validated which features fit naturally into care and which added friction, guiding feature prioritization.
InsightsOperations in a warehouse are time sensitive and involve many types or floor workers…. paragraph about language barrier, training time, temp workers, highly skilled forklift operators….
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Speed and reliability mattered most—workers struggled when tasks required too many steps or delays.
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Small details had outsized impact: button placement, scan flow, and offline support determined whether the system worked in practice.
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How might we provide visibility of core warehouse operations in a consumer-grade user experience.
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Different roles had different needs: managers needed visibility, workers wanted smooth flows, and owners focused on efficiency and cost.
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Most warehouse workers are temp staff, meaning that they rotated often and ease of onboarding would determine success for the WMS.
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How might we provide visibility of core warehouse operations in a consumer-grade user experience.
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Enterprise WMS systems created friction—long onboarding, desktop-only interfaces, and complex menus slowed adoption.
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Workflows in ERP systems were not representative of the sequencing on the floor. Designing navigation patterns in the app that followed operations logic would improve usability across all user types.
PrinciplesAs an admin, I should be able to be start and complete every inventory movement within the desktop application without the need for external data sources or mobile inputs.
Design for immediacy – every action should feel quick and obvious.
Prioritize the floor – mobile-first experiences come before desktop oversight.
Frictionless onboarding – new employees should be able to use the system within minutes.
Scalable simplicity – start lightweight, with a feature set that can take an operation live within days.
Solution name (feature?)Approach to early ideation… design goals in detail
Solution name (feature?)Approach to early ideation… design goals in detail
OUTCOMES
PackemWMS achieved rapid adoption among independent warehouses, validating the product-market fit for an operations-first, mobile-first WMS. Onboarding times dropped from weeks to hours, enabling faster deployment and immediate operational impact.
Efficiency improvements were measurable: teams experienced fewer errors, smoother workflows, and increased throughput without additional staffing.
The product demonstrated clear competitive differentiation in a market dominated by enterprise solutions. By addressing operational pain points directly, PackemWMS positioned itself as a scalable, user-centered alternative that could grow with its customers.