Adams Coffee
Food & Beverage, B2B, B2C
Two Shanghai entrepreneurs with a passion for coffee tasked me with creative direction and delivering a brand that communicates elegance and discovery.
Services
Creative Direction
Identity Systems
Logo Design
ADMAS COFFEE
ADMAS COFFEE
Admas, the Ethiopian word for horizon, symbolizes optimism with which the brand emerges into an untapped marketplace.
References to natural textures give the brand an organic feel—a sense of the nature of coffee bean harvesting. A gold accent elevates and warms the brand while adding a touch of luxury.
I delivered an identity that feels luxurious and a logo mark that adapts to digital, print, and a multitude of other business collateral.
Gold–the brand’s primary color–is warm, welcoming, yet adds a touch of luxury to set it apart.
