OJ Box
Food and Beverage, B2C
OJ Box is a bright-eyed business on a mission to bring additive free, freshly squeezed orange juice to New Yorkers on-the-go.
Services
Logo Design
Stationery Design
Web Design
OJ BOX
OJ BOX
Through a series of workshops with the OJ Box founding team, I focused on developing personas for target audiences, brand positioning statements, and design direction for brand and product.
A need to stand out in public spaces drove the brand’s bold, yet approachable, typography and bright palette. Vibrant, organic colors create the energy and zest that natural fruits bring to the mind and body.
